{"id":6042,"date":"2014-05-06T18:45:55","date_gmt":"2014-05-06T18:45:55","guid":{"rendered":"http:\/\/aerocominc.com\/?p=6042"},"modified":"2015-05-07T15:58:15","modified_gmt":"2015-05-07T22:58:15","slug":"appia-exceeds-75-million-sponsored-app-installs","status":"publish","type":"post","link":"https:\/\/aerocominc-staging.vitalclients.com\/info\/appia-exceeds-75-million-sponsored-app-installs\/","title":{"rendered":"Appia Exceeds 75 Million Sponsored App Installs"},"content":{"rendered":"<p>&nbsp;<br \/>\nDurham, NC &#8211; May 06, 2014 Appia, the leading mobile user acquisition network, today announced it has surpassed 75 million app installs on its performance-focused mobile app install network. The release of this milestone also coincides with significant new partnerships, growth in its advertiser base, and new products brought to market. Notable milestones pushing Appia\u2019s 75 million app installs include:<\/p>\n<ul>\n<li>Advertiser additions to Appia\u2019s Client Roster: Hipmunk, BASH Gaming.<\/li>\n<li>New publisher partnerships: GameHouse, Sponsorpay, Smaato.<\/li>\n<li>Technology enhancements: Discovery Ads, a \u201cnative ad\u201d format for mobile websites and applications that allows publishers to offer ads that more seamlessly integrate into their content; and publisher self-service, a one-stop self-service tool for app monetization that has gained 750 new developers since its launch in late January.<\/li>\n<li>More than 290 million unique profiles worldwide to enhance audience targeting to drive higher lifetime value user acquisition.<\/li>\n<li> Inclusion in App Annie\u2019s Advertising Analytics solution.<\/li>\n<\/ul>\n<p>\u201cAppia\u2019s goal is to drive quality app installs for our clients \u2013 and we surpassed the 75 million app install mark through innovation and a deep commitment to this space and our industry,\u201d said Jud Bowman, CEO of Appia. \u201cWe are thrilled to achieve this critical milestone and excited to realize a scalable network that has driven significant installs with global reach and enriched profile insights.\u201d <\/p>\n<p>Ted Liang, VP of Global Ad Marketplace &#038; Partnerships at SponsorPay, an Appia partner said, \u201cWe recently launched our first non-rewarded ad format, Interstitial Ads for iOS &#038; Android, and are thrilled to have Appia as a mediated demand partner. We look forward to seeing where 2014 leads our partnership with expanding ad types and, ultimately, delivering the most value for developers.\u201d <\/p>\n<p>Appia\u2019s commitment to quality and innovation continues. The company maintains its exploration of using valuable data science for technological advancement as well as the continued success of clients through our ad serving algorithm, granular targeting with more than 290 million rich profiles, and Site ID and Subsite ID visibility and transparency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 75 million app installs have been recorded for Appia today for their performance-focused mobile app install network. Appia\u2019s commitment to quality and innovation continues. <a href=\"https:\/\/aerocominc-staging.vitalclients.com\/info\/appia-exceeds-75-million-sponsored-app-installs\/\"><\/p>\n<div class=\"read-more\">Read more &#8250;<\/div>\n<p><!-- end of .read-more --><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-6042","post","type-post","status-publish","format-standard","hentry","category-press-release"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how Appia exceeded 75 million app installs - AeroCom has the lowest prices, latest technologies from the best providers. 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